The "StrongDad Blueprint" logo design.

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This customer received 93 logo designs from 55 designers. They chose this logo design from Johan_Design as the winning design.
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I'm launching a coaching business and selling a program for hard working dads over 40 who want to lead by example by reclaiming their strength and getting jacked in 90 days. The logo should be simple, and have grit and masculinity all while inspiring trust and competence. Program will be called "The Strong Dad" Blue print. We will focus on building strength and resilience and build a body that speaks of their discipline and commands respect.
From dad bod 2 rad bod.
Target Market(s)
Hard working dads over 40.
Industry/Entity Type
Fitness, strength training
Logo Text
The Strong Dad Blueprint (maybe a version with only "The Strong Dad")
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to have 2 options. A full logo with the full text and a second option one with only a minimalist version of it.
Should not have
- I don't want an image of a flexed bicep, or a dumbbell or barbell. It's been overdone, I want something new, fresh that a 40-50 year old professional man would relate to.