Logo for educational blog "The Thomas Academy"

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This customer received 244 logo designs from 117 designers. They chose this logo design from arillingga as the winning design.
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Logo Design Brief
I intend to create "The Thomas Academy" and need a logo. The Thomas Academy will publish a series of short lectures, both written and in video format, on topics such as the stock market, macro-economics, crowd psychology, and management.
I am thinking of something like a stylized water course in black, reminding of "Black River", combined with the title.
The logo should inspire trust, confidence and authority, suitable for a teaching/learning environment and/or for a financial services business. A heraldic shield with wavy black water might be an inspiration, though by no means a given.
Industry/Entity Type
Publishing / Education
Logo Text
The Thomas Academy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like the logo to be modern and minimalist. A stylized river evoking "Black River" is a must.
Should not have
- No "luxury" look, no glossy look, no overly script fonts, no italics