• US$240

• 190 designs

• 96 designers

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Logo Design Brief

We are ARU, a U.S.-based insurance company formerly known as Agribusiness Risk Underwriters. As part of our rebranding, we’re expanding beyond the farm and agriculture niche to broaden our scope in the insurance industry.

Our mission is to provide innovative solutions for niche challenges in insurance through product development, underwriting, loss control, and technology.

We are looking for a new design that reflects our evolution—elegant, modern, and professional. We favor a refined color palette featuring blues, grays, or greens to convey trust and stability.

Our design should communicate key values: growth, innovation, bridging gaps, technology, and solutions.

Logo Text

ARU