• US$250

• 149 designs

• 8 designers

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Packaging Design Brief

We seek a creative packaging design for an innovative snack that offers a customizable and interactive eating experience. The product comprises three compartments:

Compartment 1: Contains crispy crackers.
Compartment 2: Holds a thick, creamy spread.
Compartment 3: Contains a dense, sweet liquid.
Emphasis on Pouring Mechanism:

Innovative Mixing Feature: The design must enable customers to easily pour the creamy spread over the dense liquid within its compartment. The mechanism should be user-friendly, allowing for controlled pouring without spills.
Adequate Capacity: The compartment containing the dense liquid must be designed to accommodate the additional volume of the creamy spread without overflowing. This ensures that customers can mix the two components as desired within the same compartment.Intuitive Design Cues: Visual or structural cues that guide the user on how to pour and mix the contents effectively.

Target Market(s)

Health-conscious adults and families. Individuals aged 18-45 seeking convenient and nutritious snack options. Consumers who enjoy interactive and customizable food experiences.

Industry/Entity Type

Food & Beverage - Healthy Snacks

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Three Separate Compartments: Clearly defined sections for crackers, creamy spread, and dense liquid. User-Friendly Pouring Mechanism: A design that facilitates the easy and mess-free pouring of the creamy spread over the dense liquid. Mass Production Feasibility: The packaging design should be practical for large-scale manufacturing, considering cost-effectiveness and production efficiency. Functional Compartment for Liquids: The dense liquid's compartment must accommodate the added volume of the creamy spread. Appealing Visuals: Use natural and warm colors that reflect health and wellness (e.g., earthy browns, golden hues). Health Benefit Highlights: Space to showcase the snack's nutritious qualities and natural ingredients. Clear Branding Areas: Ample space for logos, product names, and essential information.

Nice to have

• Eco-Friendly Materials: Use of recyclable or sustainable packaging materials. Compact and Portable: Design that is easy to carry for on-the-go consumption. Innovative Opening Mechanisms: Creative ways to access and combine the contents that enhance the user experience.

Should not have

• Complex Usage: Avoid designs that are difficult to open, assemble, or use. Non-Eco-Friendly Materials: Exclude the use of harmful plastics or non-recyclable materials. Messy Interaction: The design should prevent spills and keep the mixing process clean. Overcrowded Graphics: Steer clear of cluttered visuals that can confuse or overwhelm the consumer.