• US$250

• 168 designs

• 44 designers

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Logo Design Brief

Take part in helping a young couple establish their dream business! :-)

We specialize in unique custom-made cakes for special occasions. We treat our cakes like WORK OF ART, hand crafting each detail and put a LOT OF LOVE in our creations.
Each one of our cakes is very creative, elegant, clean and precise. We put extra attention to fine details creating one of a kind cake that makes anyone who sees it go Wow!
Cakes are incredibly delicious, using our very own recipes and the highest quality ingredients we provide a gourmet culinary experience, different than the cakes people eat on a regular basis.
We also offer elegant bite-sized desserts and mini-cupcakes, but cakes is currently our main business.

We want to create the look and feel of an upscale boutique, a place you go to in order to pamper your senses – just like spa for the body, this is an indulgence for your eyes and for your taste buds.
Definitely not another baked-goods or cake shop, but a high-end place that will create your sweet dreams come true.

Tag line: Handcrafted with love – not sure if we want to incorporate it with our logo, but would definitely add it to our website, marketing stuff, so would love to see how it looks together.

Logo will be used on our website, print, stickers for boxes and bags and someday on storefront.
Please see some pics as an idea of the fonts, textures, and color we like to incorporate.

Winning designer must send also source files.

Thank you and we look forward to reviewing and commenting on your designs! :-)

Update:
Graphic requirements:
1. Logo design should be in CMYK color.
2. Additional file types required for wining logo: high resolution JPG, PSD, PNG, PDF, Source files.
3. Winning designer should indicate font types used for the logo.
Thanks! :-)

Update to graphic requirements:
Winning logo should be sent also as transparent background version and watermark version on dark background and light background.
Thank you! :-)

Target Market(s)

Our market is slightly higher-end. People who want a unique custom-cake experience: brides and grooms -to-be, party planners and everyone else who celebrates a special occasion and wants to impress and pamper their guests.

Industry/Entity Type

Marketing

Logo Text

Sweet Dreams

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors:
  We don’t want many colors: 2 colors will do great, but you can offer 3 colors if it matches the design. We had in mind BROWN which associates for chocolate, PINK or PEACH PINK or combination of both, as it feels very relaxing and romantic yet warm and inviting. We also like some Ivory as it is very elegant, you may incorporate gold instead.
  Parts of the logo might have some shine. This are the colors we saw in our imagination, but you as pros can offer other colors too! :)
  
  Logo requirements:
  We looking for a logo that reflects our high quality creations while giving a French chic boutique feel.
  Logo should be simple, elegant, pure and unique. It should be fun, abstract and definitely something very CREATIVE and ARTISTIC. Please feel free to use your imaginations…!
  
  Font: Writing should have some movement on the page so: curls, offset letters or words, calligraphy, handwriting etc.
  Suggestion: maybe instead of drawing a decorated cake for example, the logo could be just an outline, sketch of a cake, or a figure that makes people understand it’s a cake.
  Something which people can look at and immediately say THAT’S SWEET DREAMS!
  

Should not have

• We wouldn't like: whimsical/ topsy turvey cakes and definitely not a cupcake… :-)

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Files

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