• C$200

• 31 designs

• 4 designers

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Flyer Design Brief

Precision Content is a leading consultancy specializing in structured content management solutions. We work primarily with clients in Financial Services, Medical, and Technology industries to help them reduce time to market, optimize content for AI, and improve customer experiences. We offer services such as CCMS implementation, DITA XML, content optimization, and structured authoring, making content a valuable business asset.

Brochure Objective:
This brochure will be included in the LavaCon 2024 conference booklet, aimed at professionals in technical communication, content strategy, and content management. The key objective is to convey Precision Content’s ability to transform technical content into AI-ready, structured content that drives measurable business results.Describe the design you need and what it's for. Consider providing background information on your business/product/service.

Design Requirements:
Visual Theme: The design should be clean, modern, and professional, reflecting Precision Content’s brand values of innovation and content transformation. The colors should match our current brand colors: deep blues, grays, and whites with accent colors for emphasis.

Title and Headline: Use a strong, action-oriented headline:

Shaping the Future of Content: Transform, Optimize, and Future-Proof for Measurable Business Results
Imagery: Integrate relevant icons or graphics, possibly relating to AI, content architecture, or structured data. Avoid clutter, but use subtle visual cues like arrows, checkmarks, or diagrams to lead the reader through the information.

Size: One page (4.5 by 7.5 inches)

Content Sections:

BRICHURE COPY ATTACHED in the WORD DOCUMENT

Opening paragraph: Short, impactful, and client-outcome focused. For example:

"In an AI-driven world, content is the key to efficiency and innovation. At Precision Content, we help Financial Services, Medical, and Technology companies transform their technical content into AI-ready, future-proof business assets, driving measurable results and giving your business a competitive edge."
Service Offerings (bullet points or small icons to illustrate):

AI-Ready Content: Structured content that is easier for AI to process, enhancing automation and machine learning.
Faster Time to Market: Streamlined processes that reduce content production time.
Improved Customer Experience: Ensures users can find answers quickly, improving satisfaction and reducing support costs.
Structured Authoring and DITA XML: Creating scalable, future-proof content ready for AI-driven technologies.
Call to Action: Highlight a bold call to action that stands out, such as:

"Visit our booth for a Free Content Scorecard and discover how AI-ready your content is."
“Get measurable insights on how to transform your content for the AI-driven future.”
Typography: Clear, professional fonts. Headlines should be bold and attention-grabbing, while body text should be simple, legible, and succinct.

Brand Elements: Incorporate the Precision Content logo and ensure the branding aligns with other marketing collateral. Provide contact information at the bottom, including our website URL and a QR code for easy access.

Visual Inspiration:
You can refer to the two attached PDFs, which highlight the Precision Content tone and style. Key elements from these can be used for inspiration, such as:

The clean layout from the Robots Are Coming handout.
The professionalism and structured design showcased in the About Precision Content PDF.

Target Market(s)

Content Strategists Technical Communicators Managers in Financial Services, Medical, and Technology sectors Conference attendees interested in content optimization, AI-readiness, and structured authoring

Industry/Entity Type

Technical Communications, technical writing, content strategy, AI.

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I've added pictures of our new booth design which is more black based then blue. We need to align it a little more with this colour scheme. I've also added a Best Places to Work logo. See project description

Nice to have

• See project description

Should not have

• See project description

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Files