Refresh logo for Acertiva, a market research company
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This customer received 10 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.
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Logo Design Brief
We seek to refresh the logo design for Acertiva, a market research company with offices in Mexico City and Sao Paulo. We provide tailored qualitative and quantitative ad hoc and outsourced market research services to businesses in Latin America. Acertiva was founded in 2003, and with this new logo, we seek also to refresh our brand image. Our core values are curiosity, results orientation, and reliability. Our current logo has a Bull's eye target in red and the company's name in blue fonts (see the current logo attached). For more details, please visit our website at www.acertiva.com
Target Market(s)
business to business
Industry/Entity Type
Business services
Logo Text
acertiva
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 2 colors maximum
Nice to have
- The logo typography should be compatible with HTML or Microsoft Word common fonts. It should be easy to edit for promotional materials and social media.