• £120

• 18 designs

• 3 designers

---

Wordpress Design Brief

Project Overview:
This project aims to create a sleek, user-friendly, and responsive WordPress template for Air2N2, a provider of Nitrogen generation solutions. The site will serve as a primary touchpoint for customers and businesses looking to enquire about or purchase Air2N2 products and services. The website should clearly communicate the benefits of working with Air2N2 as a distributor, focusing on ease of access, expert consultation, and fast, reliable service.

Target Audience:

• Industrial companies seeking Nitrogen solutions.
• Engineers, facility managers, and purchasing teams in need of high-quality Nitrogen systems.
• Partners or businesses seeking to collaborate or purchase through a distributor.

Key Objectives:

1. Establish Air2N2’s Brand Identity: Use the bold, energetic logo and branding of Air2N2 (as seen in the uploaded logo) throughout the design. Ensure the brand’s personality shines, with a focus on modernity, reliability, and innovation.
2. Showcase Products and Solutions: Display detailed product categories and descriptions, emphasising the solutions Air2N2 offers.
3. Lead Generation: Incorporate contact forms, quote requests, and easy-to-find CTAs to convert visitors into leads.
4. User-Centric Design: The design must be intuitive and user-friendly, providing a smooth experience across desktop and mobile devices.

Design Requirements:

1. Home Page:

• Hero Banner: A dynamic, visually engaging hero banner featuring air and gas purification systems, paired with strong CTAs like “Request a Quote” or “Contact Us for Solutions.” The banner should align with the vibrant red and yellow tones in the Air2N2 logo.
• Key Product Categories: Introduce the main product categories with icons or images linked to individual product pages.
• Air2N2 Expertise Section: A section emphasising the company’s role as a trusted distributor, backed by experience and a strong partnership network.
• Why Choose Air2N2: Highlight 3-4 major benefits, such as “Quick Delivery,” “Expert Consultation,” and “Innovative Technology.”
• Client Testimonials/Partners: Space for customer feedback, testimonials, or logos of partner companies to build trust.
• Newsletter or Enquiry Form: Place a compact form for capturing visitor details for quotes, enquiries, or subscriptions.

2. Product Pages:

• Category Pages: Create well-structured product category pages (e.g., Air Filtration Systems, Nitrogen Generators) similar to industry-standard designs. Each category page should feature professional imagery, short product descriptions, and links to detail pages.
• Product Detail Pages: Each product page will contain:
• High-quality images of the product.
• Detailed specifications, technical descriptions, and features.
• Options to download datasheets or brochures (PDF format).
• Clear CTAs to request a quote or contact sales.
• Product Comparison Tool (Optional): Allow users to compare multiple products, emphasising key features and specifications.

3. About Air2N2 Page:

• Provide an overview of Air2N2’s history, mission, and the value it provides as a leading distributor.
• Highlight industry expertise, the partnership network, and any accolades or certifications.
• Mention any regional advantages or special services (e.g., fast delivery times, on-site consultation).

4. Contact Us Page:

• Clean and Simple Form: Include fields for general inquiries or specific product requests.
• Contact Information: Display the company’s, email address info@air2n2.co.uk.

5. Additional Functionalities:

• Responsive Design: Ensure the design is fully responsive, optimised for mobile, tablet, and desktop viewing.
• SEO Optimisation: Include best practices for search engine optimization (SEO), including clean URLs, meta tags, and image alt text.
• Fast Loading Speed: Optimise images, scripts, and code for fast loading times to improve user experience.
• Social Media Integration: Provide links to social media profiles (if applicable) and potentially include a feed for recent updates.
• Optional Blog: Create a blog space for sharing industry news, product updates, or educational content to engage with visitors and improve SEO.

Style Guide:

1. Color Palette:

• Use colors consistent with the Air2N2 logo: Red (#FF0000) and Yellow (#FFD700) as primary colors. Incorporate neutral colors (such as white, gray, or black) for balance and readability.
• Accent colors may be introduced for subtle highlights, but the focus should be on the bold, energetic color scheme of Air2N2.

2. Typography:

• Primary Font for Headings: A bold, modern sans-serif font that complements the strong branding of Air2N2.
• Secondary Font for Body Text: Clean, easy-to-read sans-serif or serif font for optimal readability across devices.
• Typography Emphasis: Use large, bold typography for headlines to match the boldness of the logo and brand identity.

3. Imagery:

• Use high-quality industrial and technical imagery that reflects the air and gas purification products Air2N2 distributes.
• Incorporate imagery showing products in action, e.g., in industrial settings or installations.
• Avoid clutter; ensure images are used to enhance user understanding, not overwhelm.

4. Icons:

• Utilise modern, flat-style icons that align with the clean and professional image of Air2N2. Icons could represent services such as “Fast Delivery,” “Expert Support,” and “High-Quality Products.”

Functionality Requirements:

1. Content Management System (CMS): Build the site using WordPress for easy content management, allowing Air2N2 staff to update content, product information, and blog posts.
2. Quote Request Integration: Ensure the site has a functional and easy-to-access “Request a Quote” form that appears on every product and service page.
3. Customer Support Section: Optionally include a section for FAQs, product guides, or a knowledge base to support customers and prospects.
4. Security: Implement SSL encryption and ensure that other security best practices (e.g., spam prevention for forms) are followed.
5. Multilingual Support (Optional): Provide the option to support multiple languages, depending on the regional scope of Air2N2’s distribution services.

Deliverables:

• WordPress template with a homepage, product pages, about section, and contact page.
• SEO-friendly and responsive design.
• Clear CTAs for lead generation (e.g., “Request a Quote”).
• User-friendly interface for both desktop and mobile devices.

Inspiration/Competitors:

• Competitor Analysis: Research similar distributors in the air and gas purification industry for design inspiration.
• Brand Consistency: Ensure Air2N2’s bold branding is prominent and differentiates it from competitors.

Target Market(s)

Food & Beverage manufacturers, Laser Cutting, Electronics manufacturers, General Industrial Manufacturers

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 0.5 MB