• £170

• 18 designs

• 7 designers

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Newspaper Ad Design Brief

Create two visually impactful magazine ads that promote OneServ’s key services: New Boilers, Boiler Servicing, Boiler Repairs, and Boiler Care Plans. The ads should drive awareness and encourage potential customers to visit the website or contact OneServ directly.

Ad Sizes:

Size 1: 128mm wide x 89mm high
Size 2: 128mm wide x 62mm high
Target Audience
Primary Audience:

Homeowners and property managers
Age group: 25-65

Secondary Audience:

Potential customers looking for reliable home heating solutions
Goals
Brand Awareness: Reinforce OneServ as a trusted provider of boiler and heating services.
Lead Generation: Encourage readers to visit the website or call for more information and services.
Engagement: Highlight the key services and their benefits concisely.
Key Messages
New Boilers: Promote energy-efficient boilers with potential savings on energy bills.
Boiler Servicing: Emphasise the importance of regular maintenance for optimal performance.
Boiler Repairs: Showcase fast, reliable repair services for emergencies.
Boiler Care Plans: Highlight comprehensive care plans that offer peace of mind.
Content Strategy
Headlines:

Ad 1 (128mm x 89mm): “Keep Warm, Stay Efficient with OneServ”
Ad 2 (128mm x 62mm): “Your Local Trusted Heating Experts”
Subheadings:

New Boilers: “Upgrade to a new, energy-efficient boiler today!”
Servicing & Repairs: “Reliable servicing and fast repairs – anytime you need.”
Boiler Care Plans: “Comprehensive care plans for complete peace of mind.”
Call to Action (CTA):

"Visit us at www.oneserv.co.uk"
"Call us today at 01977 343461
Include a QR code linking to website for easy mobile access
Design and Layout
Branding:

Consistent with OneServ’s branding (refer to attached flyer and website: https://oneserv.co.uk)

Incorporate the OneServ logo prominently
Visuals:

High-quality images representing boilers and service technicians
Simple icons or graphics to represent services if space is limited
Clean, professional look that communicates trust and reliability
Layout:

Size 1 (128mm x 89mm):

Balanced layout with a clear hierarchy of information
Prominent headline and subheadings with supporting visuals
Well-placed CTA and contact information
Size 2 (128mm x 62mm):

Compact, with a focus on key messages
Simple and bold design to capture attention quickly
CTA and contact details clearly visible
Technical Requirements
Format: High-resolution print-ready files (300 dpi) in PDF format
Color Mode: CMYK for print
Fonts: Use clear, legible fonts consistent with the brand
QR Code: Optional inclusion, linking to the relevant service landing page on OneServ’s website

Target Market(s)

Home owners and landlords

Industry/Entity Type

Gas Engineers

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• This is included in the design brief

Should not have

• none

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Files

Download all files - 5.9 MB