• US$150

• 85 designs

• 49 designers

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Logo Design Brief

I need a logo design for data company called Downgrain Labs. At Downgrain Labs, we are dedicated to modernizing the golf industry by harnessing the power of data, artificial intelligence, and innovative technology to optimize a variety of aspects of the game—from course design to business strategy—unlocking new growth opportunities for our partners and golfers everywhere.

The name "Downgrain" comes from a situation that sometimes happens in golf. A "downgrain" golf putt is executed in the direction that the grass blades naturally grow, resulting in a smoother and faster roll of the ball across the putting surface. The grass appears shiny and provides less resistance, allowing the ball to travel more easily toward the hole.

We chose this name because our objective is to leverage data insights to make things work smoother and faster for our customers, with less resistance.

The logo should communicate that it is a golf company and that it is a data company. Subtle hints at data or charts or analytics may be good. Ideally green would be a prominent color in the logo. I am not looking for anything extravagant or eye-catching. Something modest and intelligent. This is a modern consulting company that is bringing modern approaches to golf, so the logo should not look dated.

A few concepts that I have played around with that may be helpful (but please come up with new ideas too) is having a bar graph resemble blades of grass and a ball or golf ball rolling down the graph. Remember, a "downgrain" putt is a put rolling in the direction of grass growing a certain direction (not straight up to the sky).

Please do not provide any logos with a golf ball on a tee. This company's name deals with the ball rolling along the ground on golf green.

Logo Text

Downgrain Labs

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A Bar Chart