• US$310

• 32 designs

• 14 designers

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T-shirt Design Brief

Design Brief for Rokblokz T-Shirt Designs
1. Project Overview
Objective:
Create a t-shirt design (or multiple designs) that captures the essence of the Rokblokz brand, appealing to our core customer segments.
Purpose:
These t-shirts will be used for promotional purposes, merchandise sales, and possibly as giveaways at events. The designs should resonate with our audience's passion for vehicles, racing, offroading, overlanding, etc.
2. Target Audience
Primary Audience:
Tuner/Rally/Modified Car Market:
Demographics: Males and females aged 18-35.
Interests: Car modifications, rallying, track days, drifting, racing, car shows/meets, and showcasing vehicles on social media.
Off Roading/Overlanding: Males and females 30-55. Loves rock crawling, dunes, fast desert riding, or overlanding. Loves modifying their Jeep, UTV, Truck, etc. Very patriotic. Loves adventure and getting outdoors.

3. Brand Attributes
Core Values:
Innovation in vehicle accessories
High-quality, durable products
Passion for vehicles and the lifestyle
Lifestyle brand
All about the community: Overlanding, rock crawling, sand dunes, car culture, etc.

4. Design Requirements
Design Elements:
Incorporate the Rokblokz logo as the dominant theme or as a subtle addition.
Experiment using different fonts and colors.
Our logo doesn’t necessarily need to stay exactly the same.
Don’t make it cartoony.
Color Palette:
Primary Colors: Black, white, and shades of gray
Accent Colors: Bold colors like red, bright blue, or monster green.

Placement:
Front chest design
Possible back design for larger graphics
Sleeve logos or small icons are optional
Deliverables
What’s Needed:
Final design files in vector format (AI, EPS) and high-resolution PNG/JPEG.
Mockups of the t-shirt with the design applied.
Any additional branding elements used in the design (e.g., custom icons or typography).

I've included a bunch of tshirt designs that I like personally to use as broad inspiration.

Target Market(s)

Tuner/Rally/Modified Car Market: Demographics: Males and females aged 18-35. Interests: Car modifications, rallying, track days, drifting, racing, car shows/meets, and showcasing vehicles on social media. Off Roading/Overlanding: Males and females 30-55. Loves rock crawling, dunes, fast desert riding, or overlanding. Loves modifying their Jeep, UTV, Truck, etc. Very patriotic. Loves adventure and getting outdoors.

Industry/Entity Type

automotive, aftermarket

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See brief in project description

Nice to have

• See brief in project description

Should not have

• See brief in project description

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Files

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