South East Offroad four wheel drive accessories retailer

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This customer received 113 logo designs from 61 designers. They chose this logo design from Soonia as the winning design.
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Logo Design Brief
South East Offroad is a new business located in South Australia's limestone coast. The company specialises in selling four-wheel drive accessories and camping equipment, stocking some of the biggest brand names in the country.
I like the idea of the monogram logos, mascot logos, or a combo of word mark and symbol emblems.
Ideally, if a graphic is used ie emblem/symbol this should be able to identify the business by itself. For example, if you see the graphic on a piece of 4x4 equipment, the brain automatically knows, oh, thats from South East Offroad.
The graphic must have some relation to the 4x4 industry, but i definitely do not want it to be a vehicle. Something cutting edge that no one has done yet.
Colour schemes, i like greens and blues. But open to gold and silver, black.
I've attached some logos that other companies in the industry are using and the styles that i like.
Update:
Please have a look at the attached logos. Notice how none of them are the same. Im not after a logo that i could have generated on a free site. I want something custom. If you add any picture/symbol make sure it is your own and not something from an AI logo generator.
Please try and think how this logo will look out on a shop front that will be quite large.
Simple, classy, original. Thats a winner
Target Market(s)
Offroad vehicle owners
Industry/Entity Type
Automotive Accessories Retail
Logo Text
South East Offroad
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- An image of a vehicle