• €110

• 218 designs

• 96 designers

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Logo Design Brief

Creative brief for the creation of Foxy's logo

Brand context:
Foxy is a premium brand specializing in dog and cat bowls. These bowls stand out for their elegant design and eco-friendly commitment, serving as true elements of interior decoration. The products are made from eco-designed materials, reflecting the brand's dedication to sustainability and aesthetics.

Logo objectives:
- Reflect premium quality: The logo should evoke the luxurious and high-end nature of the brand. It must inspire elegance, sophistication, and superior quality.

- Highlight eco-friendliness: The logo should incorporate a touch that signifies Foxy's eco-friendly commitment without being too obvious or cliché. -> Use symbols or colors that can discreetly remind of eco-design and sustainability without falling into green clichés.

- Subtle animal reference: Avoid explicit representations of foxes. If a reference to dogs and cats is included, it should be extremely subtle and stylized, avoiding anything kitsch.

Style examples:

- Typography: Prefer elegant and contemporary typography, akin to luxury brands.

- Colors: Use colors that evoke nature and sustainability while maintaining a chic and refined palette.

- Symbols: Integrate subtle and stylized symbols that hint at eco-friendliness and possibly pets, but in a very discreet manner.

The final logo should be an elegant and refined visual representation of the Foxy brand, capturing both its premium quality and its ecological commitment. It must also be unique, not only using with a nice font but with something that makes it special.

Target Market(s)

Dogs, cats & design lovers

Industry/Entity Type

Pets

Logo Text

Foxy

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A premium feeling, be unique a special

Should not have

• a referal to fox, big picto with a cat & a dog