New Pediatric Cardiology Practice Logo
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Logo Design Brief
Hi, we are opening a new small practice consisting of two pediatric cardiologists in Washington state. The main artwork of the logo is being comissioned by a local Native American artist (our practice sits between three Native tribes and reservations).
We are a little behind schedule and while we are waiting for the main art to come in, I would like to start the process of choosing a font and layout for our logo using some placeholder art. This will go on the signage on our building (largest sign 7' x 2"), on our front window (4'x4') and on website, business cards, etc.
Target Market(s)
Patients, families, referring doctors. Not so much in the public sphere for advertising
Industry/Entity Type
Health Care
Logo Text
Salish Pediatric Cardiology
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean lines, easy to read. Our final artwork will be by a local Native artist and the font will need to work with that
Nice to have
- I envision a relatively narrow color palette of a Black font. Our art will have some red in it. Not opposed to a secondary color, but will probably stick primarily with Black and Red.
Should not have
- Be kitschy in any way (no cartoonish Native American font)