• US$370

• 91 designs

• 17 designers

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Web Design Brief

Creative Brief: Website Design for Our Denver Realtor
- Project Overview: Design a website for our new brand, "Our Denver Realtor". Our Denver Realtor is a service that matches clients with the perfect realtor. The primary function of this site is to serve as a lead generation hub, to generate leads of people who are looking to either buy or sell their house and need a great realtor. The site needs to have a very clean, modern design using sites like Salesforce, Opendoor, Orchard, and Hubspot as an example. The site also needs to have a primary lead capture capability through a multi-step form or questionnaire that indicates if they are buying or selling, and depending on that selection, creates two different flows.

Target Audience:
- Homebuyers and sellers in the Denver area
- Individuals looking for high-quality realtor services
- Users seeking a seamless and professional online & home buying/selling experience

Objectives:
- Create a visually appealing, modern website with a strong emphasis on lead generation.
- Design advanced, multi-step forms for efficient lead capture.
- Ensure the website is user-friendly and optimized for both desktop and mobile devices.

Pages to Design:
Home Page:
- Engaging hero section with a clear call to action and the ability to enter the form flow
- Brief introduction to Our Denver Realtor and its unique value proposition
- Key features & benefits of being matched with a realtor by Our Denver Realtor
- Testimonials and success stories
- Lead capture form

About Page:
- Overview of Our Denver Realtor’s mission and values
- Professional and trust-building imagery

How it Works Page:
- Step-by-step explanation of the matching process (complete the form and we will match you with a realtor)
- Visual aids (icons, graphics) to simplify complex information
- Customer journey map from inquiry to successful match & sale of home
- Lead capture form

Contact Us Page:
- Simple and accessible contact form
- Contact details
- Call to action for immediate inquiries

Blog Template:
- Clean, easy-to-read layout for blog posts, primarily location/neighborhood guides as well as standard blogs
- Sidebar for recent posts, categories, and tags
- Social sharing buttons
- Lead capture form embedded within blog posts

Design Style:
- Modern and professional with a focus on usability
- Clean lines and intuitive navigation
- Use of curved corners and minimal straight lines for a sleek look
- Incorporation of graphic design elements, potentially including 3D and isomorphic design
- Inspired by sites like Salesforce, Opendoor, Orchard, and Hubspot
Consistent color scheme and typography

Visual References:
- Salesforce: For its professional and corporate look
- Opendoor and Orchard: For their user-friendly interfaces and modern design
- Hubspot: For its clean and functional layout

Target Market(s)

- Homebuyers and sellers in the Denver area, Individuals looking for high-quality realtor services, Users seeking a seamless and professional home buying/selling experience

Industry/Entity Type

Real Estate

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fully designed website with lead capture functionality based on brief

Nice to have

• Designed in Figma, Starting / Placeholder copy