A new logo for Trilogy Hospitality, a management & consulting company for independent hotels
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This customer received 280 logo designs from 96 designers. They chose this logo design from M.Syaiful Huda as the winning design.
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Logo Design Brief
We are a human size consulting and management company for independent hotels in France. We manage hotels on behalf of private owners, mainly 3, 4 and 5 star hotels. The company is 12 years old and we need a new logo. The company is called Trilogy Hospitality (and not trilogy hospitality management anymore - too long) because we strongly believe that, in our business, we need to meet the needs and expectations of three important entities/actors: our staff, our clients and the hotel ownership. We would like a logo without anything that look like a human being or a hotel. Nevertheless, the human aspect of our business is important for us. The logo should be: elegant and professional. Apart from that, we do not want to impose anything else for our future logo since we are looking for new ideas and a new approach. You will find enclosed our old logo and a logo we did recently ourselves (but we do not like it... - the round one).
Target Market(s)
hotel owners
Industry/Entity Type
hospitality
Logo Text
trilogy hospitality
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- no human shapes or a hotel shape. Preferably (but not mandatory) do not write trilogy in capital letters. No triangle as it is too obvious and the shape is too hard. Try to avoid just a T and a H in the design; too simple.