• US$150

• 405 designs

• 196 designers

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Logo Design Brief

We need a logo design for a new charitable organization. It is called the Heart of Gold Foundation. It is named that in honor of a now-deceased beloved relative who spend a great deal of time quietly doing nice things for others...many would say that he had a "heart of gold."

This logo will be featured on fundraising events, an annual event honoring a local celebrity, and a annual golf tournament.

We are open to a range of visual treatments, but some of the best options will demonstrate clean lines and express an expensive elegance. Other options could lean toward a sportier approach as many of the foundation's supporters will be connected through sports and sports activities. If possible, it would be nice to look at some all-type treatments that may include the heart as flourish or detail.

The color palette is wide open. The charitable receipients will change each year. This year the primary beneficiary will be the Pancreatic Cancer Association. Other organizations supported include Autism Speaks.

Target Market(s)

Primarily upper middle class men, 35-54 year old, who love to get together with their friends and follow sports.

Logo Text

Heart of Gold Foundation

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A heart and typography

Nice to have

• Different treatments of hearts as the primary icon or as a design flourish somewhere within the words

Should not have

• I would avoid wilder colors and aggressive brush strokes.