Established coffee roaster needs a logo update and brand guide..

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This customer received 171 logo designs from 75 designers. They chose this logo design from adeva as the winning design.
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Logo Design Brief
We are looking for a brand redesign with logo update and brand guide. Our new logo should enhance the name of the company. We want our business name to stand out (versus the graphic). We want to start this larger project with a logo update and the 7 color palette. In addition, we want to highlight Single Origin Coffee Roaster. Eventually we would like a brand guide with an updated logo, new color palette, new fonts, and a monogram. Seven Virtues Coffee Roasters was established in 2007 and is a dedicated single origin roaster. Historically our logo and packaging has been simple and clean with few uses of color. Moving forward, we want our brand to have an elevated, unique, clean and organized, warm approach. We want to introduce the use of 7 colors and have a warm, vibrant and modern look. and include our 7 virtues (although these might just be used in the packaging).
Logo Text
Seven Virtues Coffee Roasters. Single Origin Coffee.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- keeping it a lotus graphic but update the lotus.
Should not have
- no coffee beans in design