Arch to Freedom rebranding logo design
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This customer received 398 logo designs from 128 designers. They chose this logo design from DesignLima as the winning design.
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Logo Design Brief
I’m looking to rebrand. We have been in business nearly 12 years. I want a logo that shows in some emotional way, that we help to recreate men’s lives and foster growth and healing, as we are a long term transitional living facility for men with substance use disorder and mental health disorders. We are also luxury, and a more modern housing, so if that can be shown in some sort of way, awesome. I had an idea, but I’m not sure it will work, that I worked on with someone, that had an “A” that looked a bit like an Arch, that a person was walking through. Within the opening of the A/Arch was a beachy, sunny scene. This would be to show that freedom, beauty is through the archway.
I’m not sure this will work as a logo, but I will share some images that we had. Spirituality is still part of our program, but shouldn’t be the emphasis like it is in our current active logo. I’m honestly open to any ideas, whether they have imagery or are more simplistic. Some kind of Arch seems to make sense, but again, I’m open and would really like new ideas.
Please check our website for current logo and somewhat of what our program is about, although it also needs to be completely redone. Www.archtofreedom.org
Updates
Gathering more feedback
Target Market(s)
Young men
Industry/Entity Type
Behavioral health
Logo Text
Arch to Freedom
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Spirituality as the main focus of the logo