• US$150

• 295 designs

• 55 designers

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Logo Design Brief

Hi ,
We need a vector logo design for a new webshop based in Budapest/Hungary, called GYMSTAR.
URL: www.gymstar.hu - You can see us here .
Image: 1-2-2A-3-4-5. They are the current logo we use. (file: Instead of 3 colors , would be better to have only two.


What we sell?
Main product groups: leggings / yoga clothes, fitness sets, one piece jumpsuits/overalls and summer products: bikinis, swimwear

Our targeted market: only within Hungary.
- sex: women
- age group: 18-49
- interest: sports, feminine style, trends, fashion, active lifestyle: who do some kind of indoor /outdoor, team based or individual workout.
(e.g.: yoga, Pilates, fitness, spinning, step aerobic, hot-iron - group classes or individual fitness workouts on machines)

We need the logo for varios placements:

Usage nr.1:.1: in the webshop's header line: The maximum size: 400*120

Usage nr.2: a logo for Social Media Appearance

Usage nr.3: a more simplified version, what could be used to order a customized engraved accessory, to sew on a garment Metallic Logo in order to build Branding our clothes. (I attach a few photos to make it clear, what I mean by here.)

Our brand's message:
" in our clothes One can feel as a WonderWoman, or the "Star of the gym": an attractive, desirable, feminine phenomen with a hint of glamour who has the dynamic energy for the shapeshifting.
Our slogen: "Shine on!" or "Shine with Gymstar!" (with the light of the star!)

Hereby I collected some other adjectives, forming 4 main groups, in order to make You to understand and feel what kind of brand's personality we would like to express:

- Active, passionate, ambitious, dynamic, lively, vibrant, energetic , determined
- Fashionable, trendy, modern, Youthful
- Feminine, hot, exciting, inspiring (a little hint of glamorous/extravagant/indiscreet/ wild )
- Healthy, positive/lively/vibrant, confident
(We are NOT selling casual / conformist / average stuff. We want to add a "story" behind almost every item we sell.)

Target Market(s)

Hungarian younger women, age: 18-45, - doing regurarly sport and proud of their body

Industry/Entity Type

women fashion , sport , fitness, gym, yoga, beachwear, swimear, bikini, summer

Logo Text

GYMSTAR , slogen : "Shine on!"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• The logo should be useavle not only on web / social media but as well as to produce a metallic logo label , what can be sewn onto our clothes and fitness garments : please check uploaded images about the metallic logos, to have an idea

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Active, energetic, glamorous, trendy, Youthful, feminine

Nice to have

• A Pictorial/combination logo: where message is that You can be a STAR, a wonderwoman, sexy and feminine, but still sporty, active, energetic and dynamic in our clothes

Should not have

• Boring Typo. Without the star- the eye catchy idea should come from the Star image with a FEMININE hint

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Files

Download all files - 0.4 MB