• A$150

• 50 designs

• 23 designers

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Label Design Brief

We need a wine label design for a small, family-owned vineyard in Broke, Hunter Valley of NSW (Australia). The vineyard is called Arenridge and we have an existing logo and 'brand book' for the vineyard home that is rented out for short stay bookings. This is attached and includes font style, colour palette and our Arenridge logo for the accommodation (we're not wedded to this but also probably not after a completely different rethink either as we want the accommodation and the wine to feel part of the same thing.

Project:
The initial label requirement (front and back) is for the Arenridge 2024 Chardonnay, which is called 'Phoenix'. The label would need to be able to extend to other varietals (eg Verdehlo and Sparkling) in 2025. Attached is draft copy for front and back for the 2024 Chardonnay as a guide.

STYLE: We like a relatively simple, classic design and have played with both a dark (navy) and a light background (white/cream). Based on the final label design we will order a Selvin colour to pick up on the label theme.

The Chardonnay bottle dimensions are attached, as is our logo file (if that helps)

Target Market(s)

online 25-50 yearold

Industry/Entity Type

Wine

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• front and back label design Arenridge logo and name

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Files

Download all files - 9.3 MB