• US$260

• 19 designs

• 3 designers

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Logo Design Brief

Project Description: Hillsborough Hawks Logo Branding

Overview
Hillsborough Youth Sports is merging and revitalize its football and cheer programs under the unified brand identity of the Hillsborough Hawks. As part of this initiative, a new logo and branding scheme will be developed to embody the spirit, values, and aspirations of the organization and its participants. This project aims to create a versatile, dynamic, and memorable visual identity that resonates with athletes, families, and the community alike.

Creative Brief: We are looking for three distinct logos following the instructions below, that are all related, and follow the same design and theme, but have slight variations for their usage.
Football logo that has a focused Hawk mascot that is tough, and modern. Competition Cheer Logo that encompasses the letter H, and then is a little less aggressive, but also includes a Hawk. And a simplified H that has a subtle Hawk reference.

The base color is black, with the primary color of CARDINAL and accent of WHITE. The logo needs to be able to have versions that will work over a black base or white base.

Objectives:
1. **Create a Distinctive Logo:** Design a visually striking and unique logos that captures the essence of youth football and cheerleading while reflecting the spirit of Hillsborough. The three logos needs to be all related, but be distinct for each program.
2. **Versatility and Adaptability:** Develop multiple versions and formats of each logo to ensure its suitability for various applications, including digital media, uniforms, and merchandise.
3. **Color Branding Schemes:** Establish and provide cohesive color palette for Cardinal, Black, and White.
4. **Brand Consistency:** Ensure consistency in branding across all touchpoints to reinforce the Hillsborough Hawks identity and enhance brand recognition.

Deliverables:
1.Primary Logos
Football Logo - Primary Logo, and alternate versions with Hillsborough Hawks, Hillsborough, and H. Logo must include the HAWK mascot. Hawk should be tough, not cartoonish. (see Full Hawk example)
Competition Cheer Logo - less aggressive, if the HAWK is used it must be subtle. Ok do not use a HAWK at all. Primary logo and alternate versions with Hillsborough Hawks, Hillsborough, and H. Logo should have a subtle Hawk reference, less dominant. (see Hawk claw example)
Town Logo - very simple, and incorporates the H and a Hawk together. (see hawk/single letter examples)

2. **Alternate Versions:** Variations of the primary logos for each optimized for different use cases, such as horizontal and vertical orientations, simplified versions for small-scale applications, and monochrome options for flexibility.
3. **Color Palette:** Establish and provide cohesive color palette for Cardinal, Black, and White (with HEX/PMS codes)
4. **File Formats:** Deliverables provided in various file formats suitable for digital and print applications, including vector files (AI, EPS, SVG), raster files (JPEG, PNG), and editable source files.

Target Market(s)

Kids and Parents

Logo Text

Hillsborough Hawks or just Hawks or letter H

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 3 logos- one for letter H, one for Cheer and one for Football

Nice to have

• See attached samples

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Files

Download all files - 1.6 MB