• US$150

• 109 designs

• 51 designers

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Logo Design Brief

I need a new logo for the Oconomowoc Public Education Foundation (aka OPEF). We would want one with the name (for the website and letterhead). We would also want one with the acronym - OPEF (for water bottles and promo swag).

OPEF is a non-profit that raises money to supplement educational programs in our school district.

We want a graphic element that conveys the education focus of our group but we don't want it to feel juvenile or cartoony. Ideally we want to emphasize the Education Foundation (versus emphasizing "public" since that sometimes causes confusion that we are connected to the public school district funding).

Our community often incorporates the 5 Os (that are in our city name - Oconomowoc) into design. So we played with concentric - almost spirograph or wreath-like Os - in one design. We felt it was on the right track but not perfect. Purple and yellow or gold are our district colors. So including those makes sense.

We have had 2 other designers try a refresh of the logo. We get CLOSE, but can't quite get what we want. I am uploading the current logo (it has a person-like figure with stars overhead). I am also uploading some of the favorites from the designers that tried to refresh/reimagine the logo. These are close but not quite right. The student logo was the closest we got to a winner. We like the graphic element but not the font. We also were not sure how well it would translate to promotional swag.

Logo Text

Oconomowoc Public Education Foundation

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