• US$150

• 155 designs

• 76 designers

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Logo Design Brief

Pure Navigation is undergoing a rejuvenation or reboot, and I'm excited to embark on this journey of redefining the brand identity. As I breathe new life into our consulting company, I'm seeking a logo design that embodies our commitment to strategic guidance and innovation. Our previous logo featured a compass, symbolizing complete navigation, complemented by deep navy blue and silver hues. While we cherish our history, we're open to fresh interpretations that capture our essence. The new logo should resonate visually, conveying clarity, precision, and a sense of trust. We're excited to explore new directions and invite designers to infuse their creativity while honoring our legacy.
Please do not include "Strategy, Marketing & Revenue Management" in the logo design. The design referenced in the attached file is a decade old and out of date.

Please don't limit yourself to something similar to the design file I have included. That is for reference only.

Target Market(s)

Businesses with strategic consulting needs, mostly in the tourism and hospitality industry

Industry/Entity Type

Business, mostly travel, tourism & hospitality

Logo Text

Pure Navigation

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pure Navigation in the logo

Nice to have

• Some type of creative element that "points" towards moving in a strategic "direction" or towards a desired outcome, hence the company name of Pure Navigation

Should not have

• Do not include "Strategy, Marketing & Revenue Management" in the logo as shown in the file attachment. That is an out of date, decade old version of the original company logo.

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Files