Logo design for a new company called ItsWood Logo

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This customer received 266 logo designs from 76 designers. They chose this logo design from NaimBashar as the winning design.
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Logo Design Brief
Our new company, ItsWood, is a collaboration between two established building material companies in Tennessee. We are treating wood with a new technology revolutionizing the wood industry.
The system is called “thermally modified hardwood.” This innovative wood process not only makes the wood harder but also weather-resistant. Whether you live in freezing temperatures, rainy wet areas, or areas with extreme heat, both dry and wet, our ItsWood product lasts three to four times longer than other hardwoods while keeping its beauty. What's more, it boasts a 0-negative carbon footprint, making it the most environmentally friendly construction material available today.
Currently, we're manufacturing outdoor decking, exterior home siding, interior flooring, and trim pieces for decks, windows, and more. As the market evolves, we'll expand our product line, but this is our starting point.
We are not installers; we are manufacturers and produce 100% of our products in the U.S. That said, we’d like to see clean designs that feel and look like large, established brands. They should feel strong and durable with a modern twist. The colors we would like to play with are blue, green, and black.
Please keep in mind that this logo will be used for signs and printed material and will also be physically branded on the wood products we are producing. So, a clean design must transfer from the color-rich logo to black-and-white without losing the detail or feel.
The logo should project these qualities to our customers: quality, durability, strength, longevity, safety, health, beauty, texture, nature, environmental friendliness, tradition, and America's earth and soul.
Company name: ItsWood or ITSWOOD
Tagline: Crafted to last, designed for life
Colors: Green, Blue, Black (These are the colors we would like to focus on; it does not have to be all three)
Updates
Need extra days to review
Target Market(s)
35 to 50
Industry/Entity Type
Finished construction and building materials
Logo Text
Company name: ItsWood, Tagline: Crafted to last, designed for life
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design with a big brand feel
Nice to have
- The logo should project these qualities to our customers: quality, durability, strength, longevity, safety, health, beauty, texture, nature, environmental friendliness, tradition, and America's earth and soul.
Should not have
- Flat , generic, and must not feel dated.