• US$150

• 224 designs

• 54 designers

---

Logo Design Brief

Customer Catalytics is a customer analytics and strategy consulting firm. We help companies turn their customer data into actionable insights to inform their strategy and achieve measurable results. The company's brand is defined around the words: Approachable, Insightful, Empowering. Analytics, customer-centricity, activation ("catalyst") and measurement are important concepts.

Requirements: I need a simple logo flexible for use across digital and print media. I prefer a simple design, meaning one color and flat, so that I can use it against multiple backgrounds. I have not chosen a color palette yet. The logo should include a visual image representative of the company, not just the company name. It doesn't even have to include the company name, though I will ultimately show both together.

Ideas: These aren't requirements, but do provide a potential starting point and show the type of visual metaphors that appeal to me.
- Customer silhouetted by a rising bar chart
- Person in motion, achieving concrete results
- Simplifying the complex
- Analytics and metrics oriented around people

Target Market(s)

Businesses needing consulting in data, analytics, and customer strategy

Industry/Entity Type

Consulting

Logo Text

Customer Catalytics (or no words)

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files