• US$300

• 274 designs

• 115 designers

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Logo Design Brief

Project Title: Logo Design for The Pop Mill

Description:
The Pop Mill is a dynamic footwear and apparel company offering creatively designed goods, including footwear, apparel, and textiles. Our brand ethos revolves around quality, customization, and personalized experiences for our customers.

Design Requirements:

Key Elements: The logo should prominently feature the text "The Pop Mill." While the word "The" should be included, it should be less emphasized compared to "Pop Mill." The goal is to focus attention on "Pop Mill."

Typography: Custom-designed typography is essential. It should reflect a balance of playfulness and sophistication.

Font and Typography Direction: Seek Originality

In crafting the logo, I seek to STAY AWAY from boring, commonplace fonts. Instead, let's design captivating typography that showcases beautifully spaced letters and exudes creativity. Our goal is to stand out with a distinctive and memorable visual identity. Please DON’T use script/cursive writing.

Graphic Element: Incorporate an abstract representation inspired by the concept of a mill (always producing / moving forward). However, AVOID a literal visualization of a traditional mill wheel. The graphic should NOT be circular. I DON’T want it to look like a farm logo, I am a fashion / footwear brand.

Optional Graphic Concept: Consider integrating a swoosh or another dynamic element to represent the mill concept creatively. Use your creativity. No circular designs please.

Color Scheme: Initially, the logo should be designed to work effectively in black-on-white and white-on-black versions. Additional colorization may be explored in later stages.

Versatility: The logo should be versatile enough to work well on various products, including footwear insoles, clothing, blankets, socks, and as a square thumbnail for online platforms such as Etsy. It should also be suitable for website headers.

Originality: The design must be 100% original artwork. Avoid clipart or graphics sourced from the internet.

Simplicity: The logo should be clean and clear, even when scaled down for small applications like Etsy thumbnails or embroidery on products.

Avoid Literal Representations: STAY AWAY from literal visualizations of milling or traditional mill imagery.

Avoid Circular Designs: The design should not incorporate circular shapes.
Brand Identity:

The Pop Mill embodies a balance between playfulness and sophistication. We aim to provide high-quality products with customizable options, allowing customers to personalize their purchases with original artwork, photos, logos, and more.

Submission Guidelines:

Include both black-on-white and white-on-black versions of the logo.
Provide a brief explanation of your design concept and how it aligns with The Pop Mill's brand identity.

Additional Notes:
Feel free to explore different creative approaches while keeping in mind the brand values and design requirements outlined above. We look forward to seeing your unique interpretations of The Pop Mill's visual identity!

Target Market(s)

Semi Creative types who are individualistic. All ages

Industry/Entity Type

Footwear, Apparel and Textiles

Logo Text

The Pop Mill

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Original typography and artwork

Should not have

• No clipart or repurposed internet graphics

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Files