• US$150

• 295 designs

• 58 designers

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Logo Design Brief

Live Laugh Learn Enrichment is stepping into a new era and seeking an elevated logo that will bring our dynamic blend of creativity, inclusivity, fun, and educational engagement to life!

WHO WE ARE:
A children’s enrichment company, based in the United States. We primarily serve children, aged 4-12, through unique extracurricular activities such as canvas painting (we call it Canvas Club) and cooking (we call it Kids in the Kitchen). We also offer subscription boxes and invite our members to further explore the concepts we provide in our classes at home. Children’s literature is at the core of all that we do. It is incorporated into every program and subscription box as we hope to spark imagination and encourage a lifelong love of reading through its connection to creativity.

OUR BRAND ESSENCE:
To create a space where everyone feels welcomed and valued, and where learning and creativity are brought together with engaging activities and literature. Our programs and subscription boxes provide the solution for busy parents and guardians who are looking for a time-saving and effortless way to engage the creative imaginations of their children.

Keywords to describe us: creative, inspire, imagination, innovation, community, diverse, inclusive, fun, whimsical, educational, connected, calm, kind, authentic, growth mindset

OUR AUDIENCE:
Primary: Children aged 4-12.
Secondary: Their significant adults—parents, guardians, educators
Tertiary: Our partners in progress—schools, community and business entities.

DESIGN VISION:
Infuse a mix of fun and creativity while being universally appealing. A sprinkle of whimsy is welcome but keep it simple and clean.

*Font Pairing and Overall Color Palette*
"Live Laugh Learn" in one font and "Enrichment" in a complementary font. We hope this pairing will not only speak to who we are as a company but capture the interest of all members of our audience.

*Color Flexibility*:
We want our logo to shine and stand out in any brand color(s), including black, white, and grayscale.
We are excited to explore a variety of new color options to align with our rebranding vision. Show us what you’ve got! (Our current brand colors are bright pink, lime green, black, and white. However, we are open to considering something new and fresh).

*Due to the fact that our audience is diverse, our logo will ideally be a blend of elegant/professional yet playful in nature.

*Adaptability*:
The logo should highlight our varied engagement avenues — from in-person events to our thoughtfully curated subscription boxes. It should also be able to grow with us as we expand our current offerings.

*Scalability and Use*:
Must be easily recognizable, identifiable, and memorable in all size options and stand apart from other brand logos.

Must have the ability to be used and look great on a variety of media - digital, print, merchandise, etc.

Visually balanced to captivate and engage with each member of our target audience.


THANK YOU!
We welcome your questions and value your creative insight. Your interpretation of our brand's mission will play a pivotal role in helping us take Live Laugh Learn Enrichment to an exciting future!

Target Market(s)

Primary - Children ages 4-12, Secondary - their parent/guardian, Tertiary - Community and corporate partners

Industry/Entity Type

Children's enrichment learning

Logo Text

Live Laugh Learn Enrichment

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I would like to see a font pairing. Live Laugh Learn in one font and Enrichment in a complementary font

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A simple yet striking design that is inclusive, adaptability for digital and print media, scalability, unique and recognizable

Should not have

• I do not want it to be overly complicated or look cluttered