• US$150

• 72 designs

• 41 designers

Logo Design Brief

Hello,

We are looking to redesign our current logo to be more modern and professional. We are planning to use this logo for stickers, clothing, online/social media, so it needs to be incredibly approachable as well as identifiable by our community.

The dog rescue is called “True North German Shepherd Rescue” and is located in Washington, but serves the greater Pacific Northwest region in the United States. This rescue ONLY works with German Shepherds.

Overall guidelines:
1. Must have “True North” as title and “German Shepherd Rescue” as subtitle.
2. Primary colors are deep navy blue, medium grey, and white.
3. Would like the fonts on the logo to be 1 modern/minimalist and 1 traditional/elegant. I am open to which goes to which.

Key elements:
1. Needs to have a German shepherd at the forefront. I would like the design to be simple and minimalist - best if a silhouette with very basic detail.
2. Needs to have aspects of the Pacific Northwest - preferably Mount Rainier, can also include other elements like trees.
3. Not required but would like to have a call-out to “NORTH” - this can be in the form of a North Star, a compass, anything that is embodies that direction. If it doesn't work with the design we are not held to this as a prereq.

We are looking for some creativity to distinguish us from other rescues. Thank you for your time and effort!

Logo Text

True North German Shepherd Rescue

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