• US$150

• 87 designs

• 49 designers

---

Logo Design Brief

Our firm offers consulting services in the areas of Information Technology (IT) Project & Program management. Specifically, tech leaders hire us to guide their development teams to deliver project success. We excel at understanding business needs and translating them into technology solutions.

We want a logo, logo mark, and tagline that are dynamic/bold, easy to read, and professional. The feelings we want to invoke with our brand are trust, people-friendly, innovation, and success.

Here is our company name and tagline:

Essence Technology Consulting
Delivering IT Project & Program Success

We want the company name to be in a serif font using a bold purple color. The tagline should be in a sans-serif font. It is essential that all fonts chosen be easily available without any additional licensing. The fonts must also be web—and Google-friendly.

For the logomark, we are open to either a symbol that represents our brand or one using the first initials of our company: E, T, and C.

We are looking for three color choices. The primary color would be a deep purple, and the secondary colors would complement the purple chosen.

You must deliver logo files in print and web formats, including JPEG, PNG, EPS, and Adobe Illustrator.

We expect versions for the following:

Company name and logo mark (both horizontal and stacked)
Company name, logo mark, and tagline.
Logo mark (in square format)
One-page Brand Style Guide (see attached sample) in PDF and JPEG, which includes the designs, HEX colors and codes, and font styles for the header, subheadings, and copy.

Target Market(s)

Information Technology Professionals

Industry/Entity Type

Technology and Government

Logo Text

Essence Technology Consulting Delivering IT Project & Program Success

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• My project must be clean, easy to read, dynamic and professional.

Nice to have

• Bold, Innovative and Friendly

Should not have

• My project cannot be overly complicated.

---

Files