• A$120

• 5 designs

• 2 designers

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Logo Design Brief

Creative Brief for Accommodation Mastery Course Logo

Background:
The Accommodation Mastery course is designed to teach the ins and outs of mastering the art of providing top-tier accommodation experiences. The course aims to blend the nostalgic allure of Palm Springs in the 1960s-70s with modern chic sensibilities.

Objective:
To design a logo that encapsulates the spirit of Palm Springs' golden era, renowned for its mid-century modern architecture, vibrant color palettes, and the leisurely lifestyle of a desert oasis. This logo should not only be a mark of excellence for the course but also resonate with a feeling of cool, laid-back luxury.

Design Requirements:

Primary Logo Text: "Accommodation Mastery"
Instagram Image Text: "AM"
Style Guide:

Era Inspiration: 1960's-70's Palm Springs aesthetic, reflecting elements such as:
Geometric shapes and clean lines
Retro-futuristic style typography
Pastel color palettes with pops of saturated hues
Modern Chic Influence: While tapping into retro vibes, the logo must also maintain a sleek, contemporary look that appeals to today's audience.
Iconography: Creative incorporation of icons or illustrations related to accommodation, such as palm trees, sun, poolside imagery, or key motifs.
Tone & Vibe:

Fun & Cool: The logo should have an element of playfulness, possibly through whimsical letterforms or illustrations.
Vibey: It should emanate an aura that is simultaneously nostalgic and trendy, making it resonate with the audience at a glance.
Sophisticated yet Accessible: While the logo should have a sophisticated flair, it should also be approachable to ensure it's inviting to a diverse range of students.
Color Palette:

Dominant pastel tones with strategic use of bright, saturated accents to highlight key elements of the design.
A nod to the natural hues of Palm Springs' desert landscape, juxtaposed with the vibrant colors of its resort lifestyle.
Usage:
The logo will be used across various media including online platforms, print materials, and merchandise. A versatile design that scales well is crucial.

Instagram-Specific Image:

The 'AM' emblem for Instagram should be a distilled version of the main logo, encapsulating its essence in a simpler form, suitable for profile pictures and small-scale displays.

Target Market(s)

25-60yr old accommodation providers

Industry/Entity Type

Hotels - Accommodation

Logo Text

Accommodation Mastery

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour

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Files

Download all files - 6.1 MB