Serotiny Body Therapies

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This customer received 354 logo designs from 114 designers. They chose this logo design from Kabelo Phofedi as the winning design.
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Logo Design Brief
This is a new company run by a physical therapist who will be focusing on stretching sessions and improving range of motion, general feeling of well being and optimal function for clientele. Looking to appeal to middle age people, both male and female. Looking to appeal to similar clinetele who would also pay for a massage therapists. Serotiny is a botanical term referring to latent germination that occurs after an environmental stressor, like fire. I would like the logo to convey this idea, improved function can still grow after experiencing sedentary lifestyle, injury or aging. The company focuses on evidence based practice and is run by a Doctor of physical therapy, although certified stretch therapists will be employed. It is starting off small with the idea of hiring other therapy disciplines including massage and occupational therapy etc. I am also open to the idea of Serotiny being the main word, and underneath body therapies (instead of as pictured below Serotiny Body Therapies being in all one sentence). I have in my mind the graphic that spans around the name, but I am also open to something more simple. I am hoping to use the logo for marketing and maybe for putting on merchandise.
Target Market(s)
middle age both male and female
Industry/Entity Type
Evidence based health and wellness, physical therapy
Logo Text
Serotiny Body Therapies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- I want it to be easy to read, but not look cheap
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The lodgepole pine uses serotiny for its growth. I would like the tree/cone to be lodgepole pine
Should not have
- Please do not include trees with leaves, or leafs in the logo. The tree that undergoes serotiny is a pine tree.