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Design of a new logo for a cultural music choir (classical and contemporary...
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This customer received 33 logo designs from 3 designers. They chose this logo design from lastyles as the winning design.
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€80
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33 designs
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3 designers
Logo Design Brief
The "Miñoca ma non toppo" choir was created 12 years ago in an informal context, in which a group of music students met to make a cappella vocal music. Last year the founder and director of the choir retired and the choir was refounded with the addition of a new director and more than half of new members who are music professionals. The choir therefore has new objectives and a renewed spirit that needs a new name and logo. Our goals are to professionalize and finance ourselves through paid gigs. The type of music we sing is a cappella music, from the Renaissance to contemporary authors. For us, vocal music is a way of traveling through new sensations, a path of discovery of emotions and great aesthetic pleasure, and this is what we want to transmit to our audience in our concerts. We therefore need a new logo with a pure line that transmits seriousness but also modernity and emotions. We want to change the name "Miñoca ma non toppo" because it was created as an internal joke that now does not fit our professionalization plans because it is very informal and has no meaning for the public, since as I say it was an internal joke. But we want to keep the word Miñoca (a Galician word that means worm) in the name, because it means a lot to all of us.
The new name for the choir would be Camiño Cantabile, which allows us to keep the word Miñoca hidden as a play on words (Ca-MIÑO CA-ntabile) and has other advantages:
- Cantabile is a word that people immediately identify with singing and cultured music, which is our style.
- Camiño is a word that immediately identifies us as Galicians wherever we go and also suggests a journey of discovery of new sensations, music and feelings, which is what, as fans of vocal music, we want to do with each of our concerts.
I attach two very crude and not at all elaborate logo ideas, just as an example that we want to highlight the word Miñoca in some way.
Updates
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Logo Text
Camiño Cantabile. Voces para avanzar, descubrir, soñar.
