• US$390

• 15 designs

• 7 designers

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Flyer Design Brief

Expanded Work Order: Revamp of Mayhem Strength's 2024 Catalog
Project Overview
This project aims to overhaul Mayhem Strength’s 2024 catalog, infusing it with our latest equipment designs and engaging lifestyle content that highlights the modern, upscale environments our products enable. By integrating the Mayhem Custom Font and adhering to our brand guidelines, the revamped catalog will not only showcase our product range but also convey the essence of strength, dynamism, and precision that Mayhem Strength embodies.

Detailed Scope of Work
Creative Concept and Design Layout:

Develop a creative concept that aligns with Mayhem Strength’s brand identity and appeals to our diverse customer base.
Create a dynamic layout for the catalog, including cover design, product pages, lifestyle sections, and customer testimonials. The layout should facilitate an intuitive navigation structure, guiding the reader through product categories and information seamlessly.
Product Showcase and Content Development:

Curate high-resolution images and detailed descriptions for each product, emphasizing unique features and benefits.
Incorporate QR codes next to product descriptions for easy access to online demonstrations or additional content.
Develop engaging lifestyle content that tells the story of Mayhem Strength, including feature articles on fitness trends, customer success stories, and expert advice on gym setup and equipment selection.
Brand Consistency and Font Application:

Apply the Mayhem Custom Font consistently across the catalog, using the specified styles, weights, and sizes for different types of content to ensure readability and visual impact.
Use brand colors strategically to highlight key sections, calls to action, and important messages, ensuring the catalog is visually appealing and easy to read.
Interactive and Digital Elements:

Design the digital version of the catalog with interactive elements such as clickable links to product pages, embedded video content showcasing equipment in use, and an interactive 3D gym layout tool.
Optimize the digital catalog for viewing on various devices, ensuring a responsive design that adapts to desktops, tablets, and smartphones.
Technical Specifications and Printing:

Specify paper quality, printing techniques, and binding options that reflect the high-quality nature of Mayhem Strength’s brand and products.
Ensure that the print version of the catalog includes spot varnish, embossing, or other tactile elements on the cover for a premium feel.
Provide detailed instructions for print and digital file formats, resolution requirements, and color profiles to ensure consistency across all produced materials.
Review and Revision Process:

Establish a timeline for review cycles, allowing for feedback and revisions from key stakeholders within Mayhem Strength.
Include provisions for proofreading and final approval stages to ensure accuracy and satisfaction with the final product.
Distribution Strategy:

Outline a strategy for catalog distribution, including direct mail to existing and potential clients, distribution at trade shows and industry events, and availability for download on the Mayhem Strength website.
Develop a marketing campaign to promote the launch of the new catalog, leveraging social media, email marketing, and partnerships with fitness influencers.
Budget and Proposal Submission
Proposals should provide a breakdown of costs associated with design, production, and distribution.
Include any additional costs for digital enhancements or interactive features.
Evaluation and Selection
Proposals will be evaluated based on creativity, alignment with brand identity, cost-effectiveness, and the ability to meet project timelines.
Preference will be given to vendors with experience in the fitness industry or similar markets and those who demonstrate a clear understanding of the Mayhem Strength brand.
By addressing these expanded elements, the work order sets a clear, detailed roadmap for revitalizing the Mayhem Strength 2024 catalog. This approach ensures the final product will not only serve as a comprehensive showcase of our offerings but also as a powerful tool to engage and inspire our target audiences, reinforcing Mayhem Strength’s position as a leader in the fitness equipment industry.

Download all files here * https://drive.google.com/drive/folders/1SKgeo7aBdt9P6k9x07LAcTogU2-6Fd0B?usp=sharing

Target Market(s)

Gym Owners , Colleges , NFL , NHL , NCAA , Health Clubs,

Industry/Entity Type

Manufacturing

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Font styles to use

Other font styles liked:

• Mayhem Strength Custom Font

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST USE FONT AND FOLLOW BRAND GUIDELINES

Should not have

• STOCK IMAGES - MUST ISE ONLY IMAGES PROVIDED BY MYSELF IN THE JOB BRIEF

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Files

Download all files - 36.3 MB