• C$150

• 155 designs

• 79 designers

---

Logo Design Brief

***Create ONLY an abstract timeless logo mark that can compete with other basketball brands like Spalding, Wilson and AND1

PHNTM is a new brand centered around our innovative silent basketball product. Our text logo is complete and we are in need of a logo mark design that encapsulates the core essence of our brand.

PHNTM, derived from "phantom/ghost," embodies the silent strength and power of our basketball. Our product makes no sound, yet speaks volumes on the court. We envision a logo mark that seamlessly integrates ghostly or phantom elements, symbolizing the ethereal nature of our brand.

Our logo mark must mirror the simplicity, cleanliness, and timelessness reminiscent of iconic brands like Nike, Adidas and Splading. Crafted solely in black and white, it mirrors our values of power, motivation, and excellence. Additionally, the logo mark must adapt to social media platforms like Instagram and TikTok. It should complement our existing brand logo, as seen in the reference mockup with the Nike logo.

Although not preferred, you can use letter "P" as a logo mark or explore abstract designs that capture the essence of PHNTM. Please note that logo marks with the letter P will not likely be chosen as a winner unless it is truly extravagant.

Thank you for your creative contribution to PHNTM and look forward to seeing your designs.

Target Market(s)

Kids, teens, parents and young adults

Industry/Entity Type

Sports

Logo Text

PHNTM

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Avance Bold

---

Colors

Designer to choose only greyscale colors for use in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• black or white element and be solid and more abstract

Nice to have

• Something abstract like the Nike logo is what we are after

Should not have

• Nothing complex, too kid of a friendly design

---

Files

Download all files - 0.5 MB