• US$110

• 47 designs

• 10 designers

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Apparel Design Brief

Design should utilize logo that is currently on the left chest of 0224_yum_yall_PROOF.pdf. The PNG file named brand_colors show the company's colors they use. I have attached front and back images for all of the shirts that they'd like to see the design mocked on. Our company did the 0224_yum_yall_PROOF.pdf. proof internally, but they like the file named competitors_design.png better. This design is what we need to re-work to be a unique concept for the back of the shirt. It needs to retain all of the qualities of this design you see in the competitors_design.png because the really like it. They just want to keep their business with us and are giving us the chance to do something very similar that they like. The design is very much designed using a chalk board style and we do want to keep that. The truck is also part of their branding and should be used in the concept for sure. All of the text in competitors_design.png should be used in the new concept as well. The ink colors are open to what works best for the provided garment colors, but the new design should attempt to use brand colors or colors complementary to brand colors. The back design must be UNIQUE BUT SIMILAR

Target Market(s)

https://puckettsgro.com/

Industry/Entity Type

USA based in the south. Breakfast and BBQ restaurant

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A chalk board style like the competitors image

Nice to have

• improved design execution from the competitors image

Should not have

• all of the items in the competitors image

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Files

Download all files - 10.9 MB