• US$150

• 179 designs

• 63 designers

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Logo Design Brief

Company Overview: Abstractum Lighting is a forward-thinking company specializing in the production and distribution of lighting products for commercial markets, with a primary focus on schools, hospitals, and offices. The company sets itself apart by adopting sustainable practices, utilizing upcycled materials, and operating within a circular economy supply chain.

Brand Identity: Abstractum Lighting aims to convey a modern, eco-friendly, and innovative identity. The logo should reflect the company's commitment to sustainability, creativity, and its connection to the commercial lighting industry.

Key Messages:
Innovation: Communicate the company's commitment to cutting-edge lighting solutions.

Sustainability: Emphasize the use of upcycled materials and the circular economy supply chain.

Professionalism: Maintain a polished and sophisticated appearance suitable for commercial clientele.

Versatility: Ensure the logo is adaptable across various marketing materials and platforms.

Abstract Imagery: Incorporate abstract or geometric shapes to represent the modern and innovative nature of the lighting solutions.

Circular Design Elements: Integrate circular elements or patterns to symbolize the circular economy supply chain.

Typography: Choose a clean and contemporary font that conveys professionalism and readability. Consider a custom or modified font to add a unique touch to the brand.

Logo Variations: Provide options for both horizontal and vertical orientations, ensuring adaptability to various spaces and mediums.

Usage Guidelines: Clearly outline guidelines for logo application on different backgrounds, ensuring legibility and visual consistency. Specify minimum size requirements and any restrictions on color variations.

Logo Text

Abstractum Lighting