Exciting Logo Contest for California Coastal Town

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This customer received 329 logo designs from 159 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
Logo for downtown shopping and dining district on the coast of Northern California.
Local icons include Monarch Butterflies, Pacific Ocean and Lighthouse - PLEASE ONLY USE ONE
• Timeless – Will be able to be used for a long period of 5me.
• Must include the words or have an option including “Downtown Business Improvement District”
• Colors must be in CMYK, although the logo may be reproduced in black and white and/or
grayscale.
• Contestants are advised to avoid gradients and half-tones.
• The logo must be easy to use, handle, resize and manipulate for all reproduction purposes.
• It should be visually appealing on both small (as small as 1.25” tall) and large scales
Target Market(s)
Tourists and Visitors - Female 25+
Industry/Entity Type
Tourism and Hospitality
Logo Text
Downtown Pacific Grove with a second option that says Downtown Pacific Grove Business Improvement District
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Monarch Butterfly - Pacific Ocean - Lighthouse are our city's icons... PLEASE USE ONLY ONE IN YOUR DESIGN