• US$380

• 115 designs

• 29 designers

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Billboard Design Brief

We want to run a targeted billboard campaign during the Super Bowl in Las Vegas. The Allegiant Pilots Association is in prolonged contract negotiations with management. We want to bring public attention to our negotiations and pressure on the company to negotiate more quickly. Allegiant Air owns the naming rights to "Allegiant Stadium" in vegas where the super bowl will be held. We would like artwork for this campaign that will be displayed on multiple billboards around the stadium and las vegas strip, and are seeking help in its design.
We would like to use a word play on the phrase "Big Game" which is frequently used as a alternative in advertising in reference to the Super Bowl. Our initial thought was a simple billboard incorporating our colors and with our logo saying " Our Contract, Is Not a Big Game!" or "Allegiant Pilot's Futures Are Not A Big Game!" But we are open to other suggestions and slogans. In the past we have used some artwork for picketing event which I will include for reference for logo and color scheme. The Local 2118 Teamsters logo and union name must appear in the artwork. "Allegiant Pilots Association Teamsters Local 2118"

Target Market(s)

Super Bowl Attendees, Las Vegas tourists

Industry/Entity Type

aviation, labor union

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The colors of the union logo must be those used in the included pdf art examples.

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Files

Download all files - 3.2 MB