Merchandise for competitive racing shop specializing in custom performance builds

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This customer received 37 t-shirt designs from 15 designers. They chose this t-shirt design from Lumen Branding as the winning design.
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We need shirts designed to increase brand awareness, appeal to event spectators to purchase .
We need more than our logo slapped on a shirt, We want a classy design that our wealthy clients would also wear.
We are a competitive racing shop specializing in custom performance builds on Lamborghini, Nissan GTR, Porsche, 90's Toyota Supra, Audi R8. Located in Dallas, Texas, we are known for producing high-horsepower cars that are making 1/4 mile runs at 200mph in 7-8 secs.
We often use the saying “Light work” in the shop, we’d like to see this in a design. Even something as simple #lightwork on the sleeve is acceptable.
Included are pictures of our shop cars for reference. We are also known for running nitrous in cars; designs that include nitrous bottles turbos (xona or precision) are also fitting.
Brand colors are black, white and blue.
Blue:
CMYK: 100, 0, 0, 0
RGB: 0, 174, 239
PMS/Pantone: PMS 2022
HEX #00AEEF
Keep in mind with each color included in the designs the cost of printing increases.
Idea from team member:
I would like to see one with the
Drag strip pre stage and stage lights as an H, a turbo flipped as a P and the L have ( pick a car ) horizontal of the letter fading in it and leaving the vertical of letter plain
Target Market(s)
men aged 25-45
Industry/Entity Type
Automotive Drag Racing
Font styles to use
Other font styles liked:
- Good Times and Aviano Sans
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We'd prefer to have our logo, icon or wordmark included on both the front and back so it is always captured in photos.
Should not have
- extremely busy designs, skulls, goth