Redesign of expanding Outdoor Fitness Clubs in Mallorca, Spain

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This customer received 8 logo designs from 3 designers. They chose this logo design from MyleneDesigns as the winning design.
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Logo Design Brief
We already have a logo for our outdoor functional fitness club based in Mallorca, Spain. We really like it but to future proof it we would like to change some things as we are expanding now. With the current logo the FONT for Fresh Fitness Clubs doesn't print well and also we would like to be able to just print the words on T's and it look good/stylish. We like the simplicity of the Palma tree but again it is a little too thin when printing on merchandise. The club is entirely outdoors and in Mallorca there are many palms which is why we went with this - The club focusses on strength, mobility and cardio . The audience is 35+ mixed nationality professionals / parents / stylish / . We do not want at all anything surfy / beachy / hippy vibe and nothing too fussy
We are open to redesigns of the current logo and also something different.
We have been using blues / greys
Target Market(s)
Men and Women 35+ professionals / parents / interested in health / stylish / outdoors
Industry/Entity Type
Fitness and Health / Wellness
Logo Text
Fresh Fitness Clubs
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Palm tree
Should not have
- Beachy / hippy / sea feel - overcomplicated / too many lines or be too like a corporate GYM logo