Tech Savvy, Highly Customer Centric, and Experienced Travel white-label booking platform needs logo.

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This customer received 64 logo designs from 39 designers. They chose this logo design from RaKu 2 as the winning design.
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Target audience Business to Business - targeting any organization/entity with a large group of people that we can provide a customized white-label travel booking engine for and supporting customer servicing post booking: for example, clients could include employee benefit firms like Perkopolis.com and Century Golf.
We need a logo design for a new company based in Texas but with global reach called Innovative Travel Solutions.
Below is a business LinkedIn profile summary of the business proposition.
Leverage the captivating appeal of travel with Innovative Travel Solutions to attract customers and influence their behavior. Provide enticing travel benefits to members and employees, all while generating extra revenue to align with your business objectives. Our all-encompassing white-label global travel booking platform seamlessly integrates with your existing systems, creating a preferred travel portal for your customers. As a global turn-key full-service booking solution, we offer comprehensive payment processing and live customer support for new bookings, modifications, and cancellations. With a legacy dating back to 1988 and corporate offices in Dallas, TX, our ARC, IATA, and CLIA accredited travel company has been a nationally recognized top travel producer for over 30 years. Proudly supporting over 10 million members, our white-label travel solutions and fulfillment services ensure confident and efficient exploration of the world through Innovative Travel Solutions.
Final logo should communicate we are a tech savvy, customer centric travel solutions business.
Points of Differentiation:
- Wholesale contract access to over 1 million Hotels Worldwide
- Domestic and International Airfare consolidation, with access to exclusive cruise and tour fares
- Air/Hotel Dynamic Packaging
- Portfolio of world-wide Cruise options
- Transfer Options
- Attractions & Excursions
Please review the following competitor product page links to gain a deeper understanding of our proposition and competitors in the space:
https://www.arrivia.com/product/
https://customtravelsolutions.com/
Please avoid the use of abbreviated 'its' or 'ITS' as these are close to other travel competitors in the space - here are links to their website sites (these logos are to be avoided) https://www.its.com/ and https://itslatvia.lv/
We also need a tag line to go along with the new logo, and welcome suggestions here. As we are a white-label booking engine, as well as a hybrid offline customer service fulfillment proposition, we want the tag line to clearly articulate this high level of multi-channel service we provide.
Target Market(s)
Business to Business
Industry/Entity Type
Travel and Tourism
Logo Text
Innovative Travel Solutions (using a modern/contemporary font)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be adaptable for use on a website, social media channels and business documentation
Nice to have
- Modern and Contemporary Professional Look using fonts that reflect this feel
Should not have
- logos using the abbreviations, its or ITS as too close to competitors in the same space