• US$500

• 165 designs

• 61 designers

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Logo Design Brief

This is a logo design project for my real estate mentorship program, "REI Path to Freedom". The mentorship program is dedicated to equipping students with a profound understanding of real estate investing, empowering them with the knowledge and skills to navigate the path to financial freedom. We've laid the groundwork with initial submissions, serving as a reference point. Now, we invite you to infuse your creativity and expertise to refine these concepts, or present entirely new ones. The focal point of the design should be a vivid portrayal of freedom, harmoniously intertwined with the iconic Dallas skyline.

Design Objectives:

1. Starting Point: Embody the Influence of the Man on the Mountain

-Begin by accentuating the influence of a determined figure on a mountain, symbolizing resilience, achievement, and the journey towards financial freedom.
-Discover and implement the most impactful graphical representation to vividly convey the essence of freedom.
-Utilize the dynamic sky background as a suitable model (see attached "Sky Background")
-Refer to the attached Dallas skylines ("Skyline 1" & "Skyline 2") for additional inspiration.
-Express a preference for the mountain shape featured in attachment "Logo 1" as opposed to the one in attachment "Logo 2."

2. Alternative Suggestions: Evoke Emotional Resonance

-Explore alternative graphics that establish a deep emotional connection to the concept of freedom
-Incorporate the Dallas skyline as a secondary element, ensuring the design remains simple, yet elicits a powerful emotional response
-We are open to considering submissions that do not include the Dallas skyline, provided they are exceptionally impactful and effectively emphasize the goal of personal and financial freedom

3. Emotional Impact: Prioritize a Graphical Depiction that Inspires Emotion

-The primary objective is to create a logo that serves as a powerful visual depiction of freedom, evoking strong emotions
-Consider the resonance of the chosen graphic with our target audience, making it both captivating and emotionally compelling

4. Visual Elements to Consider:

-Pose of the Central Figure: A person facing head-on with a raised fist, symbolizing victory
-The figure standing on mountains, with the Dallas skyline in the background, establishing a connection to the program's roots.

5. Domain Name
-Additionally, ensure the incorporation of our domain name (REIPathtoFreedom.com) seamlessly into the logo for cohesive brand representation.

Industry/Entity Type

Real Estate

Logo Text

REIPathtoFreedom.com

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Something clean and modern

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 2.4 MB