• US$150

• 119 designs

• 47 designers

---

Logo Design Brief

(Content brief and logo history located attached word doc)
Content Brief:
Target Audience: Aircraft Owners and Pilots. Logo should resonate with those passionate about aviation and involved in aviation, but specifically needs to attract Aircraft Owners and Pilots. We’re working with a known aircraft propeller brand in MT Propeller which is a “status symbol” in the aviation community. This Flight Resource logo needs to fit together with that brand.

Theme:
• This an aviation propeller company so that needs to be relayed in the design
• Needs to include or work in cohesion with MT Propeller logo:
• Quality/Premium Product

Color palette:
• Preferred colors include:
o Green (CMYK: 88 0 91 11) (Pantone P 148-8 C) (HEX/HTML: #319946 or 2f9d46) (RGB 47 157 70)
o Flat Black
o Dark Blue (CMYK 99 86 41 40) (Pantone HEX/TML: 132A4D) (RGB 46 89 134)
Typography:
• Clean- usage across all marketing channels and platforms
• Scalable for both small and large applications without compromising clarity
Style:
• Needs to be useable on promotional items and merchandise
• Logo should be unique and easily recognizable
Brand Personality:
• Convey a sense of a premium product
Design comments:
1. We do not need a tagline included
2. We do not need the family of brand info included
3. We need a primary and secondary logo (icon)
4. Primary should be horizontal

Target Market(s)

Aircraft owners and Pilots

Industry/Entity Type

General Aviation / Business Aviation

Logo Text

Flight Resource

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Horizontal and icon logo options

Nice to have

• See content brief

Should not have

• No taglines included. Ex: Family brand

---

Files

Download all files - 4.1 MB