• A$150

• 169 designs

• 83 designers

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Logo Design Brief

Liet is a new youth targeted fashion brand selling laidback, cool, casual apparel - T-shirts, shorts, etc. Its skateboarder meets urban chic. A bit rebellious but never shouty with a European edge. Never corporate, never dull. To convey a sense of authenticity and personality we want to retain the essence of our handwritten font and turn into something a touch more polished - but not too much. It must retain the unique handwritten feel of the original but have a bit more structure and craft to it but always feel human and personal. Liet is the brand name with since forever being our line, treated as secondary and smaller. We love the circumflex/triangle above the 'I" and see it as central tour identity and must be retained.

Target Market(s)

Cool teenagers. Skaters, urban kids

Industry/Entity Type

Late teenage fashion

Logo Text

Liet since forever

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Logo styles of interest

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Font styles to use

Other font styles liked:

• handwritten

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Liet is the brand name and dominant. Since Forever the line traded as secondary. Must feel authentically handwritten. Must retain the triangle above the 1

Should not have

• Coporate feel. Over polished and professional

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Files

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