• A$150

• 57 designs

• 31 designers

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Logo Design Brief

**Design Brief: Logo Design for HROC - Humanity Runs on Coffee**

**Overview:**
HROC, short for Humanity Runs on Coffee, is an online coffee business committed to ethically sourced, high-quality coffee beans that contribute to the sustainability and betterment of coffee-growing communities worldwide. The logo aims to encapsulate the brand's ethos of sustainability, community support, and the central role of coffee in human connection and development.

**Objectives:**
1. Reflect the brand’s commitment to ethical sourcing and sustainability.
2. Convey a sense of community, unity, and support for coffee-growing origins.
3. Capture the essence of coffee's role in human connection and development.
4. Create a memorable and versatile logo for various marketing materials and digital platforms.

**Design Direction:**
- **Theme:** Blend modernity with warmth and humanity.
- **Color Palette:** Earthy tones (browns, greens) with subtle, inviting hues. Consider using coffee-related shades while maintaining a touch of vibrancy.
- **Typography:** Preferably a clean, legible font that balances modernity and approachability.
- **Iconography:** Incorporate elements that represent coffee cultivation, such as coffee beans, leaves, or subtle agricultural imagery.

**Deliverables:**
1. **Primary Logo:** A versatile design suitable for digital platforms, packaging, and merchandise.
2. **Color Variations:** Full-color, grayscale, and monochrome versions for different applications.
3. **Typography Details:** Typeface details and recommendations for brand consistency.
4. **Usage Guidelines:** Guidelines on logo placement, sizing, and clear space to maintain visual integrity.

**Additional Notes:**
- The logo should evoke emotions of warmth, sustainability, and community support.
- Avoid overly complex designs; simplicity and scalability are key.
- Consider the logo's adaptability across various sizes and backgrounds.

**Deadline and Submission:**
The design should be submitted in vector format (AI, EPS) by [deadline].

This logo design aims to be a visual representation of HROC's values and commitment to sustainability and community support within the coffee industry.
Have provided some example logos - but am open to new innovative ideas. PLEASE ENSURE YOU PROVIDE SOME ORIGINAL NEW IDEAS - DONT JUST REHASH THE EXAMPLE IVE PROVIDED.

Have also provide logo of our sister company HROC Apparrel which is a print on demand apparel business.

Industry/Entity Type

coffee

Logo Text

HROC - Humanity Runs on Coffee

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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