• US$240

• 139 designs

• 35 designers

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Logo Design Brief

We are seeking of a redesign/tweak/rebrand of the current logo & branding package for our private investment firm Tunnel Capital Inc. We would like to create a more sleek and prestigious look and feel that is common in the private equity venture capital industry. Perhaps by thinning the weight of the main font or other slight adjustments etc., while maintaining the main modern design theme of the brand. Namely the font type of the word Tunnel, and the upside down U. We have another company named Tunnel Energy Partners, and both companies need to have consistent branding across them with the fonts, and the upside down U is a way to keep them connected and make a subtle reference to a 'Tunnel' which we view as a connection between two obstructed points. We are also open to other icon designs that capture the essence of the firm. Please be creative. Anyone can use AI to generate logos. It is fairly common to use the initials of the company in the logo icon theme for a private capital firm... A little about the firm:

Tunnel Capital Inc. is a private investment firm who connects accredited investor capital to niche private equity and venture capital strategies curated in house by our dedicated team of seasoned private equity managers, venture capitalists, entrepreneurs, and business operators. Our hallmark investment offerings are our proprietary Search Funds that seek acquisition of mature, stable, profitable mid street businesses. We also participate in seed and early stage equity financings. We are dedicated to harnessing entrepreneurial excellence in our relentless pursuit of value creation for our investors and stakeholders.

Our customers and partners: 1/2 of the people viewing and interacting with our firm are current business owners seeking to sell their business, or entrepreneurs looking for financing to start their business. The other 1/2, which is more our "customer" per say, are high net worth individual investors, family office investors, investment banks, and other professional investors. We need to appeal to all of the players in this wide spectrum.

In the uploaded files section I am including our current logo, and a couple of the color palettes we would like to explore for our branding as well as some firm logos that are all investment firms with the name Bridge... If we could come up with something cool like that for Tunnel, that would be great.

Target Market(s)

HNW Accredited Investors, family office investors, business owners, investment banks, start up entrepreneurs

Industry/Entity Type

Private Equity / Venture Capital / Financial

Logo Text

Tunnel Capital

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Tunnel font, lighter weight

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The upside down U in TUNNEL, keeping our font with only small adjustments like thinning the weight, and creative design concepts

Nice to have

• A tunnel type design like the companies with bridge in their name- included in reference files except a tunnel not a bridge. Reference files included for inspiration.

Should not have

• anything other than the upside U as a reference to a tunnel in the logo font

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Files

Download all files - 0.4 MB