• A$150

• 164 designs

• 73 designers

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Logo Design Brief

LOGO DESIGN BRIEF

I would like to create a new logo for a sportswear brand that we'll be launching called FITNATIC.

The brand name itself is the merging of the two words "fitness' and 'fanatic'. So a fitness fanatic is a FITNATIC for short!

To align with the brand's name, the design should be progressive, clean and have a level of dynamism, movement or boldness to it.

The logo will appear on:

- the website (ecommerce);
- the sportswear and clothing itself e.g. swimwear, shorts, t-shirts, compression gear, etc;
- packaging and merchandising - clothing labels, care labels, printed bags, flyers, etc;
- various social media channels and within the content created; and
- a range of marketing and promotional materials.

TARGET AUDIENCE

The Fitnatic brand is a general sportswear brand aimed at men and women aged 18 - 49. While we will target male and female adults, we'll also be producing sportswear for kids - the women (mother) in a family will generally purchase sportswear for the kids in the family.

REQUIREMENTS:

- You'll need to create 2 logo variations of the brand name as each may be used in a different country:

1. FITNATIC
2. FITNATIC SPORTS

- The logo designs MUST include a logo mark of some kind. Nothing too cliche, complex or busy, something that is simple and clean will be best.

- The logo designs need to work both in landscape and portrait versions because the logo would appear of apparel such as speedos/swimwear, shorts, t-shirts, etc, while also needing the flexibility of being displayed easily on websites and digital and mobile devices, etc.

- The logo design needs to have full colour, mono and reversed out options that work.

Lastly, please demonstrate how the the new logo designs could be implemented by showing how the logos would look on:

1. the front of a pair of mens speedo briefs;
2. the front of a singlet/tank top; and
3. the front of a pair of shorts.

Please check the messages as I will provide general feedback on the designs to date as necessary.

If you require any other information, please message me.

Target Market(s)

18-49 year old men and women

Industry/Entity Type

Sports

Logo Text

FITNATIC

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must consist of the word "FITNATIC" and a logo mark of some kind.

Nice to have

• I'd like to see the word component of the logo in CAPS i.e. FITNATIC, unless you think you can make it look good in lower case

Should not have

• Nothing over designed, too busy, illegible or hard to read when reduced in size.