T shirt design for new lifestyle brand
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This customer received 139 t-shirt designs from 37 designers. They chose this t-shirt design from ujo as the winning design.
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T-shirt Design Brief
Prototype website for reference:
https://www.midyesthardware.com/
Looking for a screen print design for shirts, sweatshirts and apparel.
We are a lifestyle and apparel brand that caters to people who either live in or are originally from the Midwest. This is just the first of many designs that we have planned for the future. Our goal is to create a brand that is representative of the Midwest, with designs that are a little gritty and minimalistic. We plan to create more designs in the future that pay tribute to people, places and things all across the Midwest, with a focus on outdoor hobbies, fitness, hunting, skiing and other similar activities. Symbolism of strength, resilience and hard work would be good but no text other than the logo. This shirt will be designed for men and should be masculine but not over the top.
About us:
Welcome to MidYESt Hardwear, where the heartland meets hard work, optimism, and a drive to be the best. In the Midyest, the answer is always yes. Our brand is a movement for those who are not just living in the Midwest, but are truly thriving here. We create apparel that reflects the qualities of like-minded individuals who are active, optimistic, funny, and hardworking. Our brand is a celebration of the Midwest spirit, where determination, resilience, and a drive to succeed are the norm. Wear our brand with pride, be who you are, be hardcore in whatever you do, and be a MidYESterner.
Target Market(s)
Anybody that's getting after it.
Industry/Entity Type
Apparel, lifestyle
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- subtlety, symbolism instead of realism, one or two colors with contrast between light and dark
Nice to have
- Play off of our logo with the overlapping diamonds somehow?
Should not have
- no anime style graphics, not text other than the logo