Relaunch Instagram Posts Design
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This customer received 45 Facebook designs from 14 designers. They chose this Facebook design from Tiara as the winning design.
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Facebook Design Brief
We want to give you a better understanding about the expected outcome of this task, and give you a little bit of a background that should help you throughout.
We already have social media accounts, they aren’t active and the posts are outdated. We just finished our rebranding exercise, and accordingly we are planning to have a re-launch where we communicate our new identity, and rebuild our online existence, to enhance our social media presence and engagement.
Thus, we want to formulate the style of posting from the beginning, so that it reflects the identity overall and we can move forward with in a consistent manner.
Find attached details. We will share other files later. You need to read the attachment in the project to understand the requirement. Also, you should use the attached images in the project. You should also use products images from our website...www.flowersecret.com
Our Primary color is #5725A9, PURPLE (based on color HEX Code)
Our Secondary colors #7C50BE, #A17BD3, #C5A6E8, #EAD1FD
Also, this secondary colors can be used #2B9348, #55A630, #80B918, #AACC00
Updates
Low design quality
Target Market(s)
Gift-givers who would like to bring a gift of value and meaning, representing the occasion
Industry/Entity Type
Flowers
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Image based posts with little graphics + typography-based posts.... hammer on the emotional aspect, focusing on special moments such as using images related nice moments
Nice to have
- A full overview as in the brief (with all 21 posts), to give the sense of the design direction for us to know if it fits our new brand vision or not.
Should not have
- A typical commercial design direction that focuses so much on direct product communication. This definitely will be there, but we want this to be integrated with the other aspects.